BGN 100,000 donated to Best Start for Every Child for a period of only one month

Only month (16 December 2013 – 17 January 2014) since the launch of the strategic partnership of Postbank and UNICEF in Bulgaria entitled Best Start for Every Child, clients and employees of the bank have donated BGN 100,000. The raised funds will support the Centre for Maternal and Child Health founded by UNICEF in Shumen region. The donors chose the amount and mode of donation themselves – via an ATM, in cash, or via online banking application. The bank, on the other hand, has exempted of fees all transactions associated with UNICEF donations.

The Centre for Maternal and Child Health, which is supported by UNICEF, offers home visitation to pregnant women and families with children of up to three years of age. The Centre’s nurses and midwives make the visits at the time preferred by the families and provide information about health, consultations on safe pregnancy, preparation for childbirth, help in the first weeks after the birth, breastfeeding and nutrition, stimulation of the child’s intellectual and emotional development and other issues related to child-raising.

The short-term goal of the strategic partnership between Postbank and UNICEF Bulgaria is to develop a network of similar centres for maternal and child health. Such centre will be opened till the end of the year in the region of Sliven, and later on in Montana region as well. The long-term objective of the partnership Best Start for Every Child is to apply the already developed model at a national level and to support all parents of small children in Bulgaria.