The popular campaign, stimulating children to read more during holidays and vacations – The Funny Reading – is relaunched in 2016 for a longer period, with more activities, and wider media coverage. The national broadcaster Bulgaria ON AIR joined the efforts of Az-deteto.bg and Investor media group to communicate this year’s mission of the campaign – to demonstrate to children and their parents the importance of reading with understanding.

In a series of events, TV shows and online articles the team of The Funny Reading will demonstrate how useful and pleasant it is to read between the lines of favorite children’s books. Popular Bulgarian authors are ambassadors of the campaign messages, and will take active part in all activities. Celebrities, loved my children – such as the pop star Mihaela Fileva – also support the campaign.

Part of The Funny Reading 2016 program are also a creative writing contest for children, awards for the most active readers, meetings with children at schools and regional libraries, a roundtable, targeting parents, on the problems with reading and understanding, and many other engaging activities.

The campaign is supported by the biggest online media for reading – Azcheta.com, and the established website for children’s books detskiknigi.bg. Traditional partner of the initiative is UNICEF Bulgaria. The project is co-financed by Sofia Municipality “Culture” Program 2016.