Avon Says Thank You on Behalf of Women Diagnosed with Breast Cancer

This year’s campaign “From love to life” is held under the motto “Thank you in advance. Because to donate is reciprocity”

The words “Thank you” marked the launch of the campaign “From Love to Life” 2017. Avon team and the thousands of representatives of the company aim to share the message of the women affected by breast cancer to all those who have supported the cause and will continue to do so.

For 16 years the campaign of Avon against breast cancer “From love to life” supports women with breast cancer in Bulgaria. The symbol of the campaign – the pink ribbon, is very recognizable and has turned into an instrument for raising awareness on the topic. “From Love to Life” raises money through the purchase of pink charity products, 100% of the profit of those products Avon donates to the partner of the campaign – Foundation “One in 8”. The collected money is used to provide practical, informational, legal, psychological support to women, affected by the disease, and their families, as well as for specialized bras and accessories, yoga sessions, art therapies, etc. which help women feel confident, supported and cared for in this very difficult moment for them. More information about the campaign can be found on the special website: www.thankyou.bg.

The moving force of the campaign “From Love to Life” are Avon representatives and this year 20 of them were selected to be Ambassadors of Humanity – promoting the campaign, energizing the people around them, sharing their goodness and emotion with the world. Together with those 20 ladies, the campaign was supported by Lucy Dyakovska, Orlin Goranov and Divna. With the words “Thank you” they turn to the society with the appeal to help donate more support to the affected women.

Avon traditionally gathers great support behind the campaign “From Love to Life”- thousands representatives of the company, celebrities, media and other partners join hands with us in order to raise awareness and to donate more.

Avon invites all members of AmCham Bulgaria to support our noble cause and to help us spread the word of gratitude on behalf of the women, fighting breast cancer, but most importantly – to donate more support. We invite socially responsible companies who wish to take part in this recognizable and very important cause and to join hands with us in the fights with breast cancer. We would love to have your input in this mission. If you wish to become part of “From Love to Life” contact Tsvetelina Gocheva, CSR specialist – [email protected]

Thank you in advance! Because to donate is reciprocity!