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Coca-Cola HBC Awarded for Best Youth Empowered Partnering Initiative

Coca-Cola Hellenic Bulgaria Public Affairs and Communications Team was awarded for Best #YouthEmpowered Partnering Initiative at the Coca-Cola Hellenic Group Functional Public Affairs and Communications Team in Moscow.

Increasing the interest and motivation for studying and for successful professional realization, as well as supporting young people in their first steps of their career path are in the heart of #YouthEmpowered program in Bulgaria.

The key partner of the program is Junior Achievement Bulgaria and this partnership, combined with partnerships with other Non-governmental organizations like Teach for Bulgaria, AIESEC, etc. were essential for the success of the program last year. In 2018 different types of professionals (Coca-Cola employees, specialists from NGOs & business, vloggers, journalists, school and university lecturers, entrepreneurs, etc.), became mentors of the young people and thus, increased their employability. A total of 2,875 youths were trained in 2018 by 93 mentors.

This year Coca-Cola and Junior Achievement kick-off the third edition of Youth Empowered, which will continue inspiring the young people in the country.