Microsoft and Salesforce expand strategic partnership to accelerate customer success

Microsoft Corp. (Nasdaq: MSFT) and Salesforce (NYSE: CRM) recently announced plans to expand their strategic partnership to help customers meet the evolving needs of their businesses and boost team productivity. Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud. Salesforce will also build a new integration that connects Salesforce’s Sales Cloud and Service Cloud with Microsoft Teams.

“At Salesforce, we’re relentlessly focused on driving trust and success for our customers,” said Marc Benioff and Keith Block, co-CEOs, Salesforce. “We’re excited to expand our partnership with Microsoft and bring together the leading CRM with Azure and Teams to deliver incredible customer experiences.”

“In a world where every company is becoming a digital company, we want to enable every customer and partner to build experiences on our leading platforms,” said Satya Nadella, CEO, Microsoft. “By bringing together the power of Azure and Microsoft Teams with Salesforce, our aim is to help businesses harness the power of the Microsoft Cloud to better serve customers.”

Bringing its Marketing Cloud workload to Azure, Salesforce joins the over 95% of Fortune 500 companies benefitting from an Azure infrastructure offering the most global regions of any cloud provider. This will reduce customer onboarding times and enable customers to expand globally more quickly with Azure’s global footprint and help address local data security, privacy and compliance requirements.

​Sales and customer service are highly collaborative, team-centric functions, and many companies actively use both Salesforce CRM and Microsoft Teams. As part of this agreement, Salesforce will build a new integration that give sales and service users the ability to search, view, and share Salesforce records directly within Teams. The new Teams integration for Salesforce Sales and Service Clouds will be made available in late 2020.

These new integrations will build on existing solutions that enable mutual customers to be more productive, including the hundreds of thousands of monthly active users using Salesforce’s Microsoft Outlook integration to create, communicate and collaborate.


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