The Spadel group announces an investment of EUR 17 million in a new fully automated distribution center and the replacement of two production lines in Bulgaria. This major investment will enable the Devin brand, which has been part of the Spadel group since 2017 and is a leader in the bottled water market in Bulgaria, to continue its growth in a very buoyant market and guarantee its production requirements until 2028.
Since it was acquired by Spadel, the Devin brand has made a positive visible contribution to the group’s results, exceeding all targets. The water sold by Devin has not only succeeded in maintaining its position as undisputed leader in the Bulgarian bottled water market, the brand has also managed to grow at a faster pace than its competitors in the particularly vibrant bottled water market in Bulgaria.
To support the development of the Devin brand, the Spadel group today announced a major investment of EU 17 million in Bulgaria. This industrial investment will notably enable the Devin factory, situated in the heart of the Rhodopes mountain region, to increase the capacity of the six production lines and thereby cater for the growth in volumes.
Significant potential for growth
With these more efficient tools, Devin, which produces both natural mineral water as well as spring water, will be able to best meet the needs of Bulgarian customers and guarantee its production requirements until 2028. The investment plan also provides for the construction of a new, entirely automated, distribution centre, with the added bonus of a significant increase in its operational efficiency.
“This investment in Bulgaria is a recognition of the energy and know-how of the Devin teams, which are achieving remarkable results in a highly competitive market,” emphasises Marc du Bois, CEO of the Spadel group. “We took the decision to invest a considerable amount in the development of our Bulgarian activities because we are convinced that it is a market in which there is still significant potential for growth.”
About Spadel
Spadel is a European family group whose mission is to provide consumers with natural solutions to their hydration and refreshment needs throughout their lives. It markets brands of natural mineral water, spring water and refreshing beverages based on natural mineral water: Spa and Bru in the Benelux, Devin in Bulgaria, and Wattwiller and Carola in France. Sustainable development is naturally part of the Spadel Group’s DNA, and its CSR 2025 policy has been defined. In 2018, Spadel generated turnover of €314.4 million. At the end of 2018, Spadel Group employed 1,345 people.
About Devin JSC
Since its creation in 1992, Devin EAD has been a leader in the bottled water market in Bulgaria. The water sources and the bottling site are located in an ecologically clean area in the Devin region, in the heart of the Rhodope Mountains, where DEVIN products come from – spring, mineral and carbonated water, as well as Divna table water. The company is the exclusive distributor of Red Bull energy drinks and Granini fruit juices for Bulgaria.
The company is headquartered in Sofia and has its own sales and distribution network with national coverage. Devin JSC is a responsible corporate citizen who invests in the economic, social and cultural development of society through initiatives aimed at regional development, environmental protection and education.
As of 2017, the company is part of the Belgian Spadel Group, a leading bottled water producer in Benelux (Belgium, the Netherlands and Luxembourg) and France.
For further information:
Dragomir Gyurov
Public affairs and communications
Devin JSC
+359 884 700 415
D.Gyurov@Spadel.com