15,000 liters of beer as a gift will help the reopening of neighborhood cafes and restaurants across the country

The business of food and beverage establishments was one of the most affected by the pandemic. For more than two months, the doors of cafes, bars and restaurants remained closed and the question “When will we reopen?” was the common one among owners, tenants and managers.

With the end of the social isolation the question changed: “Will we be able to reopen?”. This is why right now they are in a need of a friendly hand and a gesture of a partnership.

Because of that this June Staropramen launched a campaign to support small and medium-sized businesses. The brand will help with the first refills of the partner establishments throughout the country, donating 15,000 liters of beer to 300 sites. Through this gesture of empathy the company will try to ease the neigbourhood restaurants and cafes in their struggle for reopening.

“It was very important for us to find a suitable way to help our partners meet the challenge of reopening showing them that we stand together. Building partnership with business has always been part of our strategy and we are more than happy to prove it. Our partners can rely on us both in good and difficult times as well as we rely on them to offer our products and create loyal customers. This is the best way to have long-term success.”, commented Lilia Manahilova, Senior Brand Manager “Premium Brands” in Kamenitza AD.

The campaign “Life your way again” encourages everyone to join the initiative by visiting and having fun in their favorite neighborhood pubs and restaurants, because “life tastes even better when we’re together.”

More information about the initiative you can find on the official Facebook page of Staropramen