AmCham Bulgaria Supports Media Literacy in Bulgaria Conference

The national media literacy conference is organized by the Media Literacy Coalition and The Friedrich Naumann Foundation for Freedom in partnership with the German-Bulgarian Chamber of Industry and Commerce, the American Chamber of Commerce in Bulgaria, the Bulgarian Association of Software Companies, the Bulgarian Public Relations Association and the Branch Association of Bulgarian Telecommunication Operators.

Its goal is to give a “snapshot” of the media literacy in Bulgaria and a strategy for short term and long term development as all key actors in the process are brought together. The long term goal is the firm support and comprehensive development of the media
literacy skills of the society as a whole, both from the educational system and life-long learning through non-formal training.

The conference will enable the formation of key partnerships between organizations in different sectors and provide opportunities for cooperation between the stakeholders working in the field – business, civic society, institutions and international organizations.

The 2020 topic is related to the state of emergency concerning the COVID-19 global crisis that forced the majority of society to make the transition to communication, business activities and everyday life exclusively in the digital environment – something
that exposed significant deficits in digital media literacy. The vulnerability of the citizens to propaganda, media manipulations and various conspiracy theories was manifested during this crisis (fabricated claims about the spread of the virus, its treatment, but
specifically for Bulgaria – the conspiracy theories aimed at the 5G technology).

With these occurrences in mind, this year’s conference organized by the MLC will include representatives of the business in addition to the civic sector, educational institutions and international organizations. Private companies in different industries not
only need sufficient media literate employees, customers and partners, but we pin our hopes to recognize their social responsibility for the establishment of a healthier civic society.

А further incentive comes from the circumstance that media literacy is the focus of the new strategy of the European Commission for its science and education programs as have been highlighted by the Commissioner for Innovation, Research, Culture, Education and Youth Mariya Gabriel. There are open calls in this direction under Horizon 2020, the EU research and innovation program, in which collaborative projects between businesses, civic society and education institutions are encouraged.

With all this in mind, the organization of such a meeting on a national level becomes even more urgent and tenable.

Expected results

The national conference will shed some light on the current state of media literacy in the country and will outline the possible ways for its advancement. All recent studies, active and in-development projects will be presented, as well as ideas with high potential for realization. The event will thereby play a significant role for the identification of the future steps by the Ministry of Science and Education to be taken, as well as the building of partnerships between the civic sector, business sector and the State.

Participants

The conference is organized by the Media Literacy Coalition and the Friedrich Naumann Foundation for Freedom in partnership with the German-Bulgarian Chamber of Industry and Commerce, the American Chamber of Commerce in Bulgaria, the Bulgarian Association of Software Companies, the Bulgarian Public Relations Association and the Branch Association of Bulgarian Telecommunication Operators.

Participants in the event are all the members of the MLC (Association of European Journalists-Bulgaria, Bulgarian Safer Internet Centre, Teen Station among others) and partner business organizations, representatives of the Ministry of Education and Science and the Ministry of Culture, representatives of international organizations supporting media literacy (e.g. UNICEF, Active Citizens Fund, European Parliament, European Commission), educational and civic organizations, teachers, students, parents.

Draft Agenda will include the following topics
  • Media literacy at school
  • Media literacy in higher education
  • Media literacy and media in times of crisis
  • Media literacy and business
  • Civic society in support of media literacy

Contact

[email protected]

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