New campaign: Heroes Inside Us by DEVIN Spring

On June 28th, 2020 DEVIN Spring conducted an authentic social experiment, documented in a film.

With the help of a psychologist and psychotherapist – Kremena Stanilova, the brand invited random real people to tell more about themselves and choose a card that best describes them: Tense, Overwhelmed, Regular, Hero. Without them knowing, also invited were their close ones who rated them in parallel.


Because in today’s world of stress, information overload and obligations, we all feel stretched to our limits and rarely see ourselves as heroes. And we should because for our loved ones we really are – through our love, affection, care and attention we influence their everyday life to the better.

The outcome of the experiment was captured in the film “Heroes inside us”.