SMSBump, an eCommerce solution for SMS marketing and automation, announced that its parent company, the American Yotpo, has raised $230 million in the largest ever funding round up to date. The investment, led by Bessemer Venture Partners and with support from other, existing and new, investors, helps the company cross the $1.4 billion valuation and officially become one of 600 Unicorn companies!
Thе fundraise will accelerate the integration of all of Yotpo’s products for loyalty and referrals, reviews and user-generated content, SMS marketing and more that are underway, resulting in the creation of an all-in-one eCommerce marketing platform. The synergetic platform will centralize all marketing efforts and will empower online brands to manage them from a single location, giving them access to unified customer data and the unparalleled ability to retain customers in the hyper-competitive world of eCommerce.
“By integrating our products and consolidating customer data into one eCommerce marketing platform, brands will get to know their customers on a deeper level, give them edgy, VIP experiences every time, and get a higher ROI for their marketing efforts,” says Tomer Tagrin, CEO & Cofounder, Yotpo.
Above all, the fundraise will enable Yotpo to double its workforce across all offices in New York, Tel Aviv, London and Sofia, open up new positions and teams and even expand to new markets.
The local Bulgarian office anticipates an exciting year ahead, as the team is looking to grow to 80+ people and has a variety of open positions available, from tech roles (developers, QA, DevOps etc.), through HR, marketing and design specialists, and more.
“This round opens up new growth opportunities for us, and our Bulgarian office is going to be key to making them happen. Alongside creating new teams, we will be upgrading our platform and adding new functionalities that will cement our place among the leading marketing platforms across the globe,” says Georgi Petrov, co-founder of SMSBump.
Read more about the fundraise and Yotpo’s future plans for the platform from the official announcement.