AmCham HR & Education Committee held a Virtual Meeting on May 27th, 2021

On May 27th, 2021 the HR & Education Committee at the American Chamber of Commerce in Bulgaria held a virtual meeting on two main topics: HR Automation towards а Paperless Office & Gamification of HR Processes.

Moderator of the event was Zlatina Kushkieva, HR and Education Committee Co-Chair and Managing Partner, HR Consulting Partners.

“We have very interesting topics and speakers today and we will put some questions on the table because this is one of the main purposes of all the committees at the American Chamber of Commerce – to learn from each other, to share experiences but also to search for an answer and understand who has already found a solution for the challenges in our professional spheres,” said Zlatina Kushkieva in her welcoming remarks.

UniCredit Bulbank

Topic: HR Automation with a Focus on a Paperless Program

Speaker: Andrea Tognetti, Head of HR

“Often we talk about digital and customers’ experience but how is it possible to achieve customer experience without a proper employees experience? Working in the Banking Sector, I might admit that we need to improve even if, in UniCredit Bulbank, we have a clear strategy that includes all the above aspects. Generally speaking, Bank and Financial Institutions are pretty regulated and this risk-conscious attitude and environment on one side allow us to do the right, but sometimes could become a legacy especially when we talk about innovation and new technologies. In UniCredit Bulbank we are trying anyway to make a difference by putting our colleagues in the center. The idea is to create a Human Capital Strategy linked to the Bank one with the aim to become an Employer of Choice” said Andrea Tognetti, Head of HR of UniCredit Bulbank.

“Becoming an employer of choice means to move from the old approach of creating HR services that fit all to have tailored perks, benefits, and services consistent with employee needs. To achieve this target it is not enough to assess your services and link them to the employee journey (e.g. recruiting, onboarding, developing, engaging…), but you need to consider also another variable which refers to the life cycle of our colleagues. There are moments that matter in life that an employer of choice might recognize to enrich the Employee Service and care for the employees properly. At a certain point digitalization (e.g. digital recruiting, digital signature…) will become a commodity and the attractiveness will be triggered by caring and flexibility,” added Mr. Tognetti.

Watch the video with the presentation of UniCredit Bulbank.

Ingram Micro GBS

Topic: Turning a Digital Page in HR (Introduction of Electronic Signature and HR Processes Automation)

Speaker: Eva Makedonska, HR Director

“Ingram Micro digitizes HR ahead of its time,” said Eva Makedonska, HR Director.

The results of electronic signature introduction and HR processes automation:

  • They hire and onboard 100% online
  • They use +60% less paper in their onboarding
  • They will save up to 160 hours of their time and up to 20 000 sheets of paper per year
  • It takes 8 clicks to get a promotion finalized, 30 seconds for the respective manager to sign it.

Watch the video with the presentation of Ingram Micro.

Download the presentation.


Topic: JobTiger Experience in Automation, Paperless Office and Work from Everywhere – Lessons Learned and Our Look to the Future

Speaker: Svetlozar Petrov, Managing Director

The digitalization, automation, paperless office and work from everywhere are not only people centric oriented, but there are strong business reasons behind and this guarantees the future development in that direction.

Watch the video with the presentation of JobTiger in Bulgarian.

Download the presentation.

Manpower Bulgaria

Topic: Gamification of HR Processes

  • The roots of the method and its advantages over traditional HR approaches to talent evaluation and development
  • Impact on employer branding and the company climate

Speakers: Maria Stoeva, Head of Business Development and Rositsa Diamandieva, Business Development Manager

Manpower Group Bulgaria presented their work in the field of the hot new business trend – gamification of the workplace. They shared practical examples on how integrating the gamification methodology in recruitment, assessment and training processes, positively impacts employees engagement and productivity and supports employer branding initiatives.

Watch the video with the presentation of Manpower.

Download the presentation.

Watch the full video from the AmCham Bulgaria HR and Education Committee Virtual Meeting below.