Small in guest size but big on creativity, micro-weddings are helping couples celebrate their love amid the pandemic. While they were born out of necessity, these intimate gatherings, with fewer people or just the bride and groom, may be here to stay.
Many couples did put their weddings on hold in 2020 and are now ready to have the wedding of their dreams. IHG Hotels & Resorts’ global data shows that April 2021 saw more wedding opportunities created than in April 2019.
So, with wedding business bouncing back, will couples opt to return to the large-scale affairs from before or have micro-weddings cemented their place in the business of matrimony?
“I truly believe intimate weddings are here to stay. People can do more with their budget and focus on the quality instead of quantity. Now as we are all adapting to the new reality of events planning, we see a slight change into the future weds preferences.” – says Iliyana Petrova, Director of Sales and Marketing at InterContinental Sofia. “Our most preferred wedding venue remains the Ballroom with capacity for up to 80 people. Guests can organize a welcome cocktail in the Foyer or one of our signature venues – Presidential Suite or Club InterContinental. For a more intimate celebration, the future weds can book Floret Restaurant and Bar which provides the perfect atmosphere and personalized service for a truly special wedding experience. While the couples are willing to down-size their events, no bride scales back on their look and dress. Along with this trend, we see an increased interest in organizing high-end bachelorette parties in our Premium Suites – Presidential or Terrace Suite with stunning view over the city. – adds Ms. Petrova.
At InterContinental Sofia we believe flexibility, variety of menu options and impeccable service are crucial. Our event planners will be happy to help with every little detail so our guests can enjoy their big day in the heart of Sofia. For everyone dreaming of a wedding getaway abroad, IHG Hotels & Resorts has intimate wedding packages all around the world – from dreamy ballrooms to sunny beaches that will have you saying “I do” in no time!
About InterContinental Sofia
Located on the iconic yellow cobblestones in the heart of Bulgaria’s capital, InterContinental Sofia offers a truly luxury hotel experience and breathtaking views of St. Alexander Nevski Cathedral and Vitosha Mountain. The hotel is awarded Bulgaria’s Leading Hotel and Luxury Business Hotel of Eastern Europe for 2019 and 2020. For more information and our latest offers, check out our website and follow us on Facebook, Instagram, LinkedIn, YouTube and Twitter.
About IHG Hotels & Resorts
IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 16 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 due to open over the next five years.