The international financial magazine Global Finance named UniCredit Bulbank the best digital bank for 2021. The winners of the ranking are judged by a jury, leaders in digital services, technology and outsourcing systems, and the finalists are determined by the editors of Global Financial. The criteria for selecting “Best Digital Bank” include evaluation of a strategy for attracting and digital customer service, growth of users of digital channels, usefulness of customer services, design and functionality of channels.
“With the global pandemic, people have been forced to carry out their personal and business banking operations through their phones, tablets and computers, and digital banking has gained importance and spread beyond anything that has been,” said Joseph Jaraputo, publisher and editor of Global Finance. “Banks are forced to respond to this drastically changed landscape, and those who have tackled this challenge have been more successfully rewarded as ‘Best Digital Banks 2021’ by Global Finance, ” he added.
” At UniCredit Bulbank we do not stop investing efforts in the direction of increasingly flexible and remote servicing of banking products. Our clients can manage their current accounts entirely online and sign online consumer loan agreements. In 2021, we also offered a completely renewed design of our mobile application Bulbank Mobile. And in just one year, we managed to further expand the scope of our remote service and now over 90% of the services offered in a branch of the bank for individuals can be performed only by phone. As a result of our consistent actions and strategy for digitalization of banking processes, we report a significant increase in the preferences of our customers to online services, ” commented Borislav Genov, Retail Banking Director of UniCredit Bulbank.
“The international evaluation of the jury, as well as the increased consumer interest in our digital channels, motivates us to develop and implement the latest trends, providing convenience and security of services, thus continuing to be the leading choice for digital banking, ” he added.
In 2021 UniCredit Bulbank reports an increase in the active users of mobile banking by nearly 30% compared to the beginning of 2020, which leads to a 50% increase in the number of transfers made by the bank’s customers through the mobile banking application compared to the same period. Through the online banking application of UniCredit Bulbank, customers get access to the most preferred banking services and products. Users can fully and online have their own current account for individuals, as well as generate an IBAN notification. Software M-Token, integrated in the mobile application Bulbank Mobile, also guarantees the high security of payments through Bulbank Online.
Innovative and digital services and products, flexibility and simplification of banking processes and customer focus and customer satisfaction are leading priorities for the bank and provide a lasting demand for increasingly successful development and strengthening of leadership positions in digital banking.