In the end of 2021, the second biggest media group digitally in the country Investor Media Group has marked significant growth and achievements of some of its key media. The leading economic site Investor.bg recorded a record growth, as in November, according to Gemius, nearly 1 million unique visitors (975,000) chose to inform themselves from the media. That`s why the pioneer in economic journalism, who is celebrating its 20th birthday this year, decisively maintains its leading position in the segment and set a new record with an increase in attendance by 13% per month, with a market share of 24%.
The great success was also noted by the website of the national political television Bulgaria ON AIR – Bgonair.bg, as in November, according to Gemius, the audience grew and increased by 27%.
Тhere is an impressive increase in the visitors of one of the most read news sites in Bulgaria – Dnes.bg – by 6% within a month. In November, 1,215 million unique users chose to learn the latest news by the quality online media, which has a market share of 30% among the most read news sites in Bulgaria.
There is a serious growth of the audience of the sites of the media group, intended for the female audience (according to Gemius) Az-jenata.bg and the lifestyle portal Tialoto.bg, which celebrates its record results and growth of 27% per month.
The website for the latest news in the world of cars and high speeds – Automedia.bg, also registered a record increase in visits, recording an increase of 18% per month and by as much as 24% on an annual basis. The data from Google Analytics register even greater growth both for Automedia.bg and for other digital media in the portfolio of the media group, which gives it a leading position in the market.
Although at first glance 2021 turned out to be extremely challenging and uncertain for the businesses, the past year has been particularly successful for Investor Media Group. In addition to the significant increase of traffic to most of the digital channels, the media group launched several new and successful TV formats on Bulgaria ON AIR and Bloomberg TV Bulgaria’s air.
The key achievement of Investor Media Group in 2021 is the launch of two new media products – the first in Bulgaria streaming platform for events with professional focus Investor Media PRO, as well as adding a new business magazine to its rich portfolio. In 2021 Investor Media Group started issuing for the Bulgarian market the renowned bilingual business magazine Bloomberg Businessweek Bg with the license of the global media company Bloomberg L.P.
In 2022, Investor Media Group will once again hold some of its most renowned business events, which have established themselves over the years. Next year the media group is planning to hold 6 major conferences, as well as another 4 thematic multichannel formats of the projects “The Future” of Bulgaria ON AIR and “Tech 21” of Bloomberg TV Bulgaria. Investor Media Group is planning on starting a series of innovative podcasts as well.