eMAG Gets Actively Involved in Efforts to Support Victims of the Conflict in Ukraine

On a group level the e-commerce company stands next to the most vulnerable groups through various humanitarian initiatives.

On a group level, eMAG gets actively involved in efforts to fund and provide humanitarian assistance to the affected population of the conflict in Ukraine, joining forces and resources with various organizations to support the most vulnerable groups. eMAG joins the national campaign of the Bulgarian Red Cross to raise donations, providing the significant resources of the company free of charge to raise awareness of the initiative and the opportunities for donation to the Bulgarian Red Cross. With eMAG’s support, the call to action can reach over 250,000 users per day on eMAG’s website – emag.bg, and on the mobile app. Through a special newsletter, the information will reach over 230,000 users as well as over 450,000 followers on eMAG’s social media accounts. A special option has been added to the platform, allowing direct donations to the Bulgarian Red Cross’ humanitarian campaign. The funds raised will be used to provide essential products for the needs of the people affected from the conflict in Ukraine.

‘We think of the people in Ukraine, who are going through difficult times, and we know that now more than ever they need our solidarity and support. Every good gesture has a big impact, and this specific aid can change someone’s life,’ said Silviu Gugui, Country Manager at eMAG Bulgaria.

On a group level, eMAG Romania also supported a special humanitarian convoy send under the auspices of the Romanian Red Cross in Chernivtsi, Ukraine. 5 of the 6 trucks in it, containing food, sanitary and material essential products with a total value of over BGN 210,000 (RON 550,000), were provided by the company. The humanitarian aid convoy for the civilian population of Ukraine, which is in urgent need of support there, left Bucharest on March 2,2022 and its passage was agreed upon with the Governor of the Chernivtsi region in Ukraine.

Empathy has no face, nationality, nor borders and the eMAG group will continue to support victims of the military conflict.

About eMAG

Founded in Romania in 2001, eMAG is a leading online retail platform with subsidiaries in Bulgaria and Hungary. For over 20 years, the company has consistently invested in technology-based services that help customers save time and money.

In Bulgaria, eMAG offers more than 1,250,000 items of various categories, including smartphones, gadgets, TVs, laptops, household appliances, baby products and toys, home and garden goods, beauty and personal care products, items for cars, fashion and sports products; over 250,000 of the platform’s products are offered by eMAG and over 1,000,000 from over 5,000 Marketplace retailers. eMAG.bg is a shopping destination offering convenient shopping through the possibility of delivery to over 3000 points of receipt (courier offices and branches of Bulgarian post offices), with numerous payment options (online, consumer credit, cash on delivery) and a convenient mobile app. www.emag.bg