Shell Organizers the First of Its Kind Shell Cafe Barista Championship in Bulgaria

The first edition of Shell Café Barista Championship was held in Sofia on June 24, 2022. During the day 42 competitors from all over Bulgaria competed measuring their strengths and skills to prepare and serve the new Shell Café with barista finesse. They were selected among the best employees of Shell sites who have passed through various professional trainings. Divided into 14 teams, the baristas competed in several categories, demonstrated their talent, knowledge of coffee, and last but not least, their tactics in serving customers.

The skillfully made drinks during Shell Café Barista Championship 2022 were evaluated by a 4-member jury of experienced experts from the coffee industry and key figures from Shell who are related to coffee and work hard to offer Bulgarian customers uncompromising quality and service in Shell Café.

The big winner of the Championship for 2022 was the team of Shell Café Boyana with captain Valeri Donev and the expert skills of Vanya Grigorova and Sabiha Karanch. They impressed the jury with their masterfully prepared drinks in the categories of espresso, milk coffee drinks and special drinks, theoretical knowledge and creative approach to service. Their runners-up with a demonstration of excellent taste, aroma, appearance, extremely precise work and team spirit were the ladies from the team of Shell Café Opalchenska with captain Irena Bozhinova and baristas Nadezhda Dimitrova and Karolina Draganova. The statuette for third place was grabbed by their colleagues from Shell Café Stara Zagora – Yanitsa Zherkova, Tihomira Nedelcheva and Magdalena Gospodinova.

“We are extremely excited to organize the first Shell Café Barista Championship of its kind! Our mission with Shell Café is to bring emotion. In order to be as positive as possible, it is especially decisive how the coffee will be served to you. When it`s prepared with attention, care and a smile, as we do at Shell Café – the good mood is guaranteed. That is why I am especially happy to see today how professionally my colleagues approach coffee preparation and service, and I am sure that this first edition of the Shell Café Barista Championship is just the beginning. Congratulations to the winners! ”, commented Ventzi Barbov, Shell Bulgaria’s Non-Fuel Products Manager.

With the Shell Café Barista Championship initiative, Shell is taking another step forward in business development and transformation into a place where we not only charge our cars, but can also recharge ourselves, with the taste and aroma of coffee prepared with care and attention.

Shell Café is the new international brand that Shell presented this year in Bulgaria and which replaced deli by Shell. Shell Café in its 86 renovated retail outlets across the country offers two blends of high quality coffee beans, as well as new food products and refreshing drinks. With Shell Café, the company aims to provide consumers with not only high-quality coffee drinks, but also a unique consumer experience.

Drinking coffee is a ritual and with the quality service and blends at Shell Café, Shell makes this moment for its customers even more special and enjoyable. To create two of its own quality blends to delight coffee fans in Bulgaria, Shell has a partnership with world-renowned experts in the production and roasting of coffee. Today, at Shell sites throughout the country, customers can choose between high-quality ESPRESSO SIGNATURE BLEND (contains 75% Arabica and 25% Robusta – medium to dark baked) and 100% BIO ARABICA BLEND (from 100% organic medium baked Arabica from Central and South America).