Postbank won the award for „The Best Retail Bank in Bulgaria“ for the fifth consecutive time in the World Finance Banking Awards 2022. The prestigious awards, which were announced at the end of July, are organized by the authoritative international magazine World Finance, which monitors and analyses the global financial industry, business and economy. Postbank’s sustainable corporate policy, rich portfolio of value-added products and services, extensive branch network, combined with its leading position in the sector in terms of approach to innovation, are among the advantages that distinguish the financial institution among the best worldwide. A key aspect of the strong leadership and success in retail banking that Postbank has demonstrated within the years has also been the high level of trust from customers, which further testifies to the institution’s extensive long-standing expertise.
„The award, which we receive for the fifth consecutive time, gives us both something to be proud of and shows us that we are moving confidently in the right direction and developing in line with the global trends and the highest international standards. The future of banking lies in a personalized approach that depends on how well we know our customers and their needs. Postbank is continuously improving its processes, introducing the latest technological concepts that allow us to analyze consumer behavior even more precisely and provide them with financial solutions tailored to their new desires and attitudes at the right time. This award is very valuable to us because we aspire to always be a trusted partner to our customers, continuously developing our portfolio of products and services, and meeting their highest expectations. The recognition of being among the leaders in the financial services market gives us an additional incentive and motivation to continue to develop the most comprehensive solutions that show our special attitude to customers and help them realize their plans with ease,“ Postbank commented.
The integration of the Salesforce platform is a clear example of Postbank’s distinctive business model and an additional reason for the award. The implementation of the system turns the financial institution into the first of its kind in Southeast Europe with a high-tech solution of this class and is a strategic step that enables the optimization of customer relationships, reaching a new level of service and ensuring their maximum satisfaction. The financial institution continues to offer modern banking products and services that are unparalleled in the market and give added value to the customers. These are part of its long-term strategy to develop digital solutions and innovative banking channels for customer convenience.
Postbank has also won awards from another prestigious competition of the authoritative magazine – World Finance Digital Banking Awards. In 2021, the institution was awarded in the two categories of „Best Consumer Digital Banks, Bulgaria“ and „Best Mobile Banking Apps, Bulgaria“ for consumers in Bulgaria.
World Finance Magazine is a print and online magazine that provides comprehensive coverage and analysis of the finance industry, international business and the global economy. Published by the World News Media Company in London, the magazine targets an audience of finance professionals, corporate and private investors, covering a wide range of banking and insurance management topics. Since 2007, World Finance Magazine has also been organizing the annual awards of the same name, the World Finance Awards, which aim to recognize business excellence, success and innovation around the world.