PFU Scanners That Have the Largest Share in the Global Market Will be Rebranded in April 2023 Under the Ricoh Brand

PFU Limited (hereinafter “PFU”), under the direction of President and Representative Director Seiji Murakami, is rebranding its image scanners, that boast the largest market share globally*1, from the Fujitsu brand to the Ricoh brand. Affected products include the fi Series, the SP Series, and the ScanSnap Series.

Upon completion of the company’s stock transfer on September 1, 2022, PFU joined the Ricoh Group, entering the next stage in its 60+ year history. At this time, the company’s flagship scanning business is also coming under the Ricoh brand from April 2023.

Moving forward, by adding the worldwide sales channels available to the Ricoh Group to the already existing channels of PFU, there are plans to extend the distribution of these scanners to even more customers.

PFU has been committed to “manufacturing from the customers’ perspective” since its establishment and continues to support a revolution in digital transformation and business processes with its global share No. 1 scanning technology.

This change will affect the brand that appears on the machines’ screen-printed labels and the packaging logos, but the model names, specifications, and functions will remain the same as before. The brand logo and the domain for the scanner product website are also planned to change from April 2023.

About PFU Limited

PFU Limited, a subsidiary of Ricoh Company, Ltd., is a $1.3 billion global enterprise that designs, develops, manufactures, and globally markets computer hardware, peripheral products, enterprise software and systems. PFU is one of the world’s leading document scanner companies which offer a broad portfolio of document scanners for personal, desktop, workgroup and high-volume production environment. PFU has been engaged in the document imaging scanner business for more than 30 years.

About Ricoh

Ricoh is empowering digital workplaces using innovative technologies and services that enable individuals to work smarter from anywhere.

With cultivated knowledge and organizational capabilities nurtured over its 85-year history, Ricoh is a leading provider of digital services, information management, and print and imaging solutions designed to support digital transformation and optimize business performance.

Headquartered in Tokyo, Ricoh Group has major operations throughout the world and its products and services now reach customers in approximately 200 countries and regions. In the financial year ended March 2022, Ricoh Group had worldwide sales of 1,758 billion yen (approx. 14.5 billion USD).

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