A Travelling Exhibition on The Global Issue of Cigarette Butt Littering Arrived in Veliko Turnovo

The #ChangetThePicture information campaign continues to draw the attention of the public on the facts relating to the issue affecting us all.

Cigarette butts are the most littered item in the world. By itself, a cigarette butt might seem like a small, insignificant thing, but with tens of thousands being thrown away they become one of the biggest pollutants. Focusing on the importance of facts for achieving positive change the #ChangetThePicture information campaign hits the road again with its travelling exhibition of information posters. The first stop of the exhibition is in Veliko Turnovo.

In this town of huge cultural and historical significance the campaign will demonstrate the magnitude of the global issue using provocative messaging and visuals aimed at presenting the facts to the public and bringing about responsible consumer behavior. The visitors of Samovodska Charshia will have the chance to see the visuals and learn the facts from 7th April to the middle of May.

“This year #ChangetThePicture will expand with new and interesting initiatives in different towns around Bulgaria. This is a long-term initiative, and we hope that our messages will become a household topic, cigarette butt littering will come to be socially unacceptable, and that people will embrace #ChangetThePicture as their mission. The first stop of our travelling exhibition is in Veliko Turnovo and we count on its smart citizens who care about their cultural heritage. We also know that the more we talk about the problem, the more people will come to recognize its importance and will join forces with us in changing the picture in our towns and natural environment.”, shared Dilyana Yakova, Regulatory and Sustainability Manager at Philip Morris Bulgaria.

The #ChangetThePicture traveling exhibition, organized in collaboration with the organization Optimistas, was launched last year. Last year it travelled to Plovdiv, Stara Zagora, Dobrich and Varna to provide answers to questions such as: How long does it take for a littered cigarette butt to degrade; and how many cigarette butts are discarded incorrectly. Demonstrating that when having the correct information, we can understand the scope of the problem and address it, the campaign continues its tour around the country this spring and will first stop in Veliko Turnovo, and then move on to the town of humour and satire Gabrovo and will next reach Ruse, Vidin and the beloved seaside destination of Burgas.

Every #ChangetThePicture campaign initiative is characterised by a creative approach that captures the attention of the public. Another exciting campaign initiative will resume in 2023 – the collaboration with NATFA ‘Krastyo Sarafov”. Inspired by the campaign messages second-year students from the National Academy of Theater and Film Arts created a series of short videos on the issue. This spring the students, presenting their artistic take on the global issue, will use audio-visual media to urge society to be responsible and caring for our common home.

More about the campaign:

#ChangetThePicture, the information campaign of Philip Morris Bulgaria, was launched in 2021. Since then impactful prints were placed in dozens of beaches on the Black See coast, voluntary cleanup drives were organized in Sofia, Plovdiv, Blagoevgrad, Varna, Burgas, Stara Zagora, Dobrish and Ruse. Last year five exhibitions were organized in the country as part of the campaign and the campaign ran during a lot of cultural events. Popular public figures taking an active stance such as Iva Ekimova, Niki Kanchev, Gery Turiiska, the Ostava band members, Anna Tsolova – are involved as ambassadors of #ChangetThePicture.

Learn more about the campaign and the upcoming activities at https://promenikartinkata.bg/ and https://www.facebook.com/PromeniKartinkata.bg