Postbank Launches Bulgaria’s First Career Chatbot on Viber – to Attract Talents for Job Positions and Traineeships

Using the functionality of one of the most popular communication platforms, Postbank is the first financial institution in Bulgaria to develop its own career chatbot on Viber to provide an excellent experience to its new candidates. SKY by Postbank enables user profiling according to their interests and desires, it also helps to involve them with the company through various games, raffles, as well as to contact them personally if they express such interest.

Postbank’s career chatbot will help users in choosing a job position, send them information about new traineeship and job opportunities, challenge and guide them to discover what matters most to them and more about Postbank as an employer. Anyone who would like to learn more about SKY can do so by joining the chatbot on Viber – Postbank Careers, which is also accessible via this link: https://chats.viber.com/postbank-careers

The launch of the bank’s career chatbot is also tied to the Viber Lens Challenge Yourself campaign with fun themed filters that visually refer to the stylistics of the financial institution’s gamified career site and, more particularly, the special New Beginning quiz game that it features. With it, everyone can challenge themselves and experience an intergalactic journey to find the right positions for them, tailored to their personality profile. The quiz game is also available via the SKY career chatbot on Viber, as part of the gamified approach in the company’s HR process management system.

The creation of the innovative channel for communication with young talents coincides with the launch of the new edition of the bank’s annual traineeship programme. In 2023, the financial institution, for which innovation is a tradition, is once again giving young people the opportunity to apply for an internship with Instagram CV on the dedicated PostbankSuperstarter channel on the popular social network. The channel was created last year to build on Postbank’s innovative talent recruitment strategy, and among its biggest advantages is that it offers a quick and easy process of applying for an internship with the company with just three photos or a story posted on the social network. Find out more about what the Postbank traineeship programme involves, its benefits and applying via Instagram here.

“Our internship programme has become a sustainable initiative, which Postbank’s team now sees as its mission. The main task for us, managers and leaders in the company, is to inspire confidence in the people we work with and especially in ambitious young people, such as our applicants in the programme. The recruitment process is also a highly valuable element of our strategy, which is why we are constantly putting new and effective tools into action, such as our new career chatbot on Viber, SKY, to easily reach the right audience. At Postbank, we work together to attract the best talent and give them excellent development and career opportunities, because we know they will be the new leaders of the future and we are happy for them to start their path to success with us. Our traineeship programme also allows those who want to work on real business projects and events to continuously develop their versatile skills, while actively participating in creating the innovations that set the trends in the sector,” Postbank said.

The 2022 edition of the internship programme has marked an outstanding success, with 128 young talents starting their professional journey at the institution. Those wishing to join this year’s traineeship programme at Postbank can apply at any of the institution’s locations across its extensive branch network nationwide, with positions advertised at its head office in the following areas – Retail Banking, Corporate Banking, Individual Banking, IT & Technology, Credit Administration, Legal Affairs, Troubled Asset Management and more.

Over the years, Postbank has been awarded many times for its innovative solutions in building a successful and motivated team and in establishing a strong employer’s brand. For its innovative vision and high standards in applying globally recognized employer’s practices in human resource management, Postbank was honored with Top Employer certificate by the international independent Top Employers Institute in 2023. During the B2B Media Group’s Employer Branding Awards 2023, the bank was awarded prizes in the Creative Thinking, Excellence in Teamwork and Employer Branding Innovation categories. In 2022, the financial institution also received an international award in the Employer Brand Stars 2022 competition in the Employer Brand Strategy category and deservedly became Bank of the Year in the annual Bank of the Year Association Awards.

More information about Postbank’s traineeship program, as well as the institution’s advantages and values as a leading employer in the country, can be found at https://careers.postbank.bg/.