New Marketing Director for Coca-Cola HBC Bulgaria from December

Nikolay Tinkov takes over from Hristina Georgieva, who continues her career as part of the company in a new role at group level

Nikolay Tinkov, current Portfolio Integration Manager at Coca-Cola HBC Bulgaria, is the company’s new Marketing Director. In his new role, he will be responsible for the marketing development of Coca-Cola HBC Bulgaria’s soft drinks business, working closely with The Coca-Cola Company and Monster Energy Company. Tinkov succeeds Hristina Georgieva, who took up a new role at the beginning of December focusing on the development of world-renowned brands such as Schweppes, Kinley and Lurisia for all Coca-Cola HBC 29 markets.

“I am grateful for the trust given to me to take over as Marketing Director of Coca-Cola HBC Bulgaria. I believe that with our team of proven professionals, we will continue to implement various innovative strategies and carefully planned and inspiring projects that will validate and accelerate the company’s sustainable growth and profitability. We remain focused on creating additional value for our customers and maintaining our leadership position in the industry,” said Nikolay Tinkov.

Nikolay joined the Coca-Cola HBC Bulgaria team at the beginning of 2021 as Shopper Marketing Manager. He has over 15 years of experience in FMCG gained from various roles in Sales, Trade Marketing and Marketing at companies such as Heineken and Diageo. In his most recent role as Portfolio Integration Manager, he built a highly committed and motivated team that achieved many significant results. In just two years he has played an essential role in establishing dozens of winning strategies for the company’s non-alcohol portfolio.

Nikolay Tinkov holds a master’s degree in Global Marketing from the University of Liverpool and teaches business and marketing courses at New Bulgarian University.