Ivan Markholich, Business Planning Manager at Philip Morris Bulgaria: Investing in Innovation

At the heart of every successful transformation lies the clear financial logic behind the vision. Ivan Markholich is the person who turns the company’s strategic ambitions into financially sustainable plans. For him, “finance is not merely a control function – it is a driver of growth.”

The transformation the organization is undertaking – across products, operations, and corporate culture – requires building a solid financial architecture: how to invest in innovation and how to manage risk. Ivan emphasizes that this cannot be achieved in isolation: “Our mission is to secure the resources for innovation, to anticipate challenges, and to build flexible mechanisms that enable the business to grow sustainably.”

For him, success is a matter of vision and character: “I believe that success comes from transparency, the ability to adapt quickly, and the courage to invest where the future is taking shape.”

The finance function does more than ensure stability – it is a strategic partner in the transformation, paving the way toward new opportunities.