At an official launch event held at the plant, TITAN Zlatna Panega introduced “TITANS Club” – the first loyalty program in Bulgaria’s cement industry, designed for craftsmen and construction crews. The initiative is part of the company’s broader strategy to build stronger customer relationships and deliver added value beyond the product itself.

The program combines digital access (via a dedicated website and Viber channel) with practical rewards. Participants collect points (“Titans”) with every purchase, which can be redeemed for branded tools, workwear, and fuel vouchers.

The official launch brought together partners and customers at the heart of Zlatna Panega cement plant, reinforcing the company’s “Customers first” approach – fostering direct engagement and co-creating value at the production site.

“TITANS Club” marks another step toward modernizing customer experience in the industrial sector, blending innovation, sustainability, and long-term partnership with the professional community.