AmCham Bulgaria Press Conference: Speeding-Up the Healthcare in Bulgaria
American Chamber of Commerce Report: Health Change in Bulgaria will be Achieved with Investment, Innovation, Motivated Professionals, Digitalization and Public-private Partnerships
- In order to have a healthy nation, Bulgaria needs a strategic approach and investment in innovation, prevention, screening and development of out-patient assistance, trained and motivated health professionals, as well as digitalisation.
- The introduction of large-scale prevention and screening campaigns would save tens of millions of BGN for subsequent treatment and save lives
- The AmCham report also points to the need for reforms in the funding model, more efficiency and transparency of spending in the health system, and quality communication to society.
Improving healthcare in Bulgaria requires a strategic approach, institutional dialogue and solutions to ensure sustainable investment, training and development of motivated health professionals, deployment of innovation, large-scale digitalisation and transparent public-private partnership between different stakeholders in the country. These are part of the conclusions of the report “Healthcare as an Investment” presented on June 16th, 2021 by the American Chamber of Commerce in Bulgaria.
“With this report, the American Chamber of Commerce declares to be involved in the public debate on health change, which is a priority for both the state and every Bulgarian citizen. We also believe that healthcare is part of national security. It is the basis for developing Bulgaria’s competitiveness and improving the economic climate in Bulgaria”, said Petar T. Ivanov, CEO of the American Chamber of Commerce in Bulgaria.
“Investing in health must not be seen in a fragmented way, and be perceived as a mere financial and a cost. If we want to build a healthy and happy nation, we need to take a holistic approach to the health system that everyone has an interest in caring for. Our contribution to the topic contains both recommendations for improvements and calls for common action and communication between all institutions and stakeholders. Thanks to the analysis in the report, we invited strategic institutions, partners and stakeholders for dialogue and for inclusion in its conclusions and suggestions. A further step is common action and political will to make them happen,” further said Petar T. Ivanov.
Download the full report or read more about the press conference HERE.
Event Resources

16
Date/Time
Date(s) - 16/06/2021
9:30 am - 12:00 pm
Location
Triaditza Terrace, Grand Hotel Sofia
AmCham Bulgaria and its Healthcare Committee cordially invite members, partners, stakeholders, and media to a press conference to present the recent holistic report
Healthcare as Investment Report 2021,
on June 16th, 2021, 10:00 – 12:00 hrs.
Main focus of the press conference is the official public presentation of the community-based report “Healthcare as Investment” done by the AmCham Bulgaria Healthcare Committee.
The event will be held at the Triaditza Terrace, Grand Hotel Sofia.
Agenda
09:30 – 10:00 | Registration & Welcome Coffee |
10:00 – 10:05 | Daniel Kiryakov, Communications and Public Affairs Manager, AmCham Bulgaria Moderation, Agenda |
10:05 – 10:10 | Welcome by AmCham CEO – TBC |
10:10 – 10:20 | Ruslana Toncheva, AmCham Bulgaria Healthcare Committee Co-Chair, General Manager, Jansen (Johnson & Johnson) for Bulgaria, North Macedonia, Albania |
10:20 – 11:00 | Luka Chichov, AmCham Bulgaria Healthcare Committee Co-Chair, General Manager, IQVIA Bulgaria “AmCham Bulgaria Healthcare as Investment Report 2021” |
11:00 – 11:30 | Discussion on “AmCham Bulgaria Healthcare as Investment Report 2021”: Dr. Ivan Madzharov, Chair, Bulgarian Medical Doctors’ Union Prof. Asena Serbezova, Chair, Bulgarian Pharmacists’ Association Deyan Denev, Executuve Director, ArPharM Stanimir Hasardzhiev, Chair, National Patients’ Association Mira Ganova, Executive Director, Digital Healthcare Innovation Cluster |
11:30 – 11:50 | Q&A Session with media |
11:50 – 12:00 | Closing |
Kindly register until June 15th, 2021, 17:00. The event is free of charge.