Shaping the Future: Insights Into the 2024 European Parliament Elections

Shaping the Future: Insights Into the 2024 European Parliament Elections


3:00 pm - 4:00 pm

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On June 9th, 2024, Bulgaria is facing two-fold elections – the scheduled Elections for the European Parliament, and another early National Elections. Both of them have high stake for the future of Bulgaria and for the future of Bulgaria in United Europe. In its mission to serve its members and community, AmCham Bulgaria implements a joint idea with its member – Rud Pedersen Public Affairs – Bulgaria – to organize an informative webinar with which we aim to decipher the European Elections puzzle, the outline potential outcomes, and to try to give an answer “What would be the consequences for me, for my company, for my country and for Europe” after June 9th.

Shaping the Future:
Insights Into the 2024 European Parliament Elections

June 4, 2024, 14:00 – 15:00 CET / 15-16 BG Time


14:00 – 14:05Welcome and Introduction
Ivan Mihaylov, CEO, AmCham Bulgaria
14:05 – 14:20Insights into the 2024 European Parliament Elections

Presentation by

Jacob Lund Nielsen, Chief Business Officer, Rud Pedersen Pubic Affairs
Gergana Aneva, Managing Director , Rud Pedersen Pubic Affairs – Bulgaria

14:20 – 14:55Q&A and Discussion
Daniel Kiryakov, Communications and Public Affairs Manager, AmCham Bulgaria


Jacob Lund Nielsen
Chief Business Officer
Rud Pedersen Pubic Affairs

Gergana Aneva
Managing Director
Rud Pedersen Pubic Affairs – Bulgaria

About the Speakers

Jacob Lund Nielsen

Jacob (Danish) is widely considered one of leading experts on European politics and policy.  A renowned EU lobbyist and political insider for more than two decades, he has helped numerous Fortune 500 companies and Silicon Valley unicorns understand the intricacies of EU policy making and engage with European decision-makers across the continent.

Jacob joined Rud Pedersen Group in 2024 to help the Group continue its rapid expansion, leveraging his 20 years of consulting industry experience and global network to powering the RP Group’s senior recruitment, international operations, and strategic business development.

Jacob is a non-executive Chair of Media:Track, a global industry leader in IT services for media intelligence and analysis, where he previously served as Executive Chairman and co-founder.

Prior to joining Media:Track, Jacob advised on international M&A efforts for Teneo – the global CEO advisory firm. As CEO Brussels for Strategy & Communications, he led Teneo’s presence in Brussels, and served as Chairman of Teneo’s European network of partner agencies.

Before its acquisition by Teneo, Jacob was the managing partner and original co-founder of cabinet DN, at the time the largest independent public affairs agency in Brussels and recognised as one of the fastest-growing SMEs in Belgium.

Since 2011 he serves as a trustee of the Wilfried Martens Center for European Studies. In 2001-2003 Jacob was the Chairman of European Democrat Students, the official students arm of the European Peoples Party.

Gergana Aneva

Gergana (Bulgarian) has more than sixteen years of experience of advising national and international corporations, governments, and the public sector. Before joining Rud Pedersen Group as Managing Director of its Sofia office, she was a director of the state administration in Bulgaria dealing with its digital transformation, cybersecurity, and e-governance.

A major part of her career was dedicated to EU integration and cooperation. She used to work in the European Parliament in Brussels and in Strasbourg, where she was involved mainly in the work of the Financial and Economic Committees dealing with the EU Budget and Budget Control Committee and negotiation processes for the EU multiannual budgets.

Through the years, Gergana took over the responsibilities of an adviser to the Minister of Foreign Affairs of Bulgaria and later also of the Head of the Cabinet of the Deputy Prime Minister of Bulgaria for Demographic and Social Policies. She was also a consultant on EU programmes and projects dedicated to integration issues and human rights at the Council of Ministers of the Republic of Bulgaria.

Since early 2022, Gergana has been leading Rud Pedersen Public Affairs Sofia (RPPA), a renounced European public affairs and communications consultancy.

About the partner

Rud Pedersen Group is Europe’s leading independent public affairs and strategic communications consultancy with offices in 17 major European markets, including Brussels, Berlin, Paris, Rome, Warsaw and Sofia. RPPA provides clear advice and practical support for organizations engaged in public discourse

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