JTI sells its products in over 130 markets with the goal of bringing exceptional tobacco and nicotine experiences to its adult consumers. JTI is the global owner of Winston and Camel – the second and third largest combustible brands in the world. It is also present in the Reduced-Risk Products category with its heated tobacco brand, Ploom, vaping brand, Logic, and Nordic Spirit nicotine pouches. Headquartered in Geneva, JTI employs over 46,000 people and was awarded Global Top Employer for the 12th consecutive year in 2026.