Coca-Cola Bulgaria is the local subsidiary of The Coca-Cola Company and as owner of the brands is responsible for marketing and execution strategies of the existing portfolio and R&D of innovative offerings. In addition to the Coca-Cola brand, together with Fanta, Sprite and Schweppes, the portfolio includes some of the world’s most valuable beverage brands in many other categories. The company is constantly transforming its portfolio, from reducing calories to introducing new products. Discover more at www.coca-cola.bg.