AmCham HR and Education Committee Meeting about Employer Branding, April 23

AmCham HR and Education Committee Meeting about Employer Branding, April 23


9:00 am - 11:00 am


PwC's Academy Bulgaria, 7th floor
blvd. Maria Luiza 9-11, Sofia, 1000

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The meeting of the HR and Education Committee has changed location. The meeting will take place at the premises of PWC Academy Bulgaria, located at blvd. Maria Luiza 9-11, Fl. 7.


Cordially invites members to a meeting on

April 23rd /Tuesday/, 2019,
at PWC Academy Bulgaria,
blvd. Maria Luiza 9-11, Fl. 7
at 9:00 a.m. – 11:00 a.m.


9:00 – 9:15 Registration and Coffee
9:15 – 9:20 Welcoming remarks
Zlatina Kushkieva, Co-chair, AmCham HR and Education Committee

9:20 – 9:50 Presentation and Q&A
“Employer of choice or employees of choice”

-Coca-Cola Hellenic Bulgaria EVP Strategy – the journey
-The macro context for Employer brand (numbers and insights)
-Our approach and achievements
-Ideas and practices

Anna Gabrovska, Country HR Manager, Coca-Cola Hellenic Bulgaria
Nikoleta Sveshtarska, Organizational Development Manager and HRBP, Coca-Cola Hellenic Bulgaria

9:50 – 10:20 Presentation and Q&A
“Invent Boldly, Reinvent Rapidly – the story of an EVP”
An employer branding journey to date – the why, the what, the how

-Understanding the employer brand identity crisis
-The plan of the tackle – what we did, who was involved, and most importantly where we tripped and what we learned
-The Go-to-market plan – how we embedded it in everything we do
-Where we are now and why employer branding continues to be a focus today

Maria Atanasova –  Director, Human Capital EMEA, Progress

10:20 – 10:50 Presentation and Q&A
“The hunt for Talents: mission possible”
Building a strong employer’s brand – audiences, tools, measurement

Svetlozar Petrov, Managing Director, JobTiger
Katya Dimitrova, CEO, InterImage

10:50 – 11:00 Miscellaneous

Moderator: Zlatina Kushkieva, AmCham Human Resources and Education Committee Co-chair
Working language: English

Please note the meting is open to AmCham members only!

To attend the meeting, please register below by April 22, 2019.

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